Websites and digital marketing for businesses that want to be found.
Built personally, with proper attention. No agency runaround, no corporate markup.
to form a first impression of your site
of people judge credibility by design alone
of first impressions are design-related
Sources: Stanford Web Credibility Research · Google research · Northumbria University
I was really impressed with the website Baxter built for my company. Within a week of first talking it was all up and running smoothly. I would highly recommend using Baxoptimized for a new website or fixing up an old one.
Console & Analytics
hosting
builds
Websites that work.
Every site is built personally — no agency markup, no middlemen. You deal directly with the person doing the work, and that work is built to convert, not just to look nice.
Four services, one goal — get you found.
Web design & build
Bespoke and built to convert. Fast, mobile-perfect, SEO-ready — not a template in sight.
Learn more →Local SEO & Google Business
Get found when locals search. On-page SEO, Google Business, and a review strategy that compounds.
Learn more →Website care plans
Hosting, updates, security, backups — fast, fresh, and off your plate.
Learn more →Content half-day
Half a day on-site. Photos, video, and copy that looks and sounds like your business.
Learn more →Built for trades, health, hospitality — and beyond.
Builders & renovators
Residential and commercial construction
Trades
Electricians, plumbers, landscapers
Health practitioners
Physios, GPs, clinics, allied health
Retail & services
Hospitality, retail, services
If you run a business and need to be found online, I can help.
One person. No layers.
Direct access
You deal with the person doing the work, not a project manager.
Local knowledge
Based in the Illawarra, working with clients across Australia.
Honest pricing
Clear scopes, no hidden costs, no surprises.
Results-focused
Built to drive leads and bookings, not just to look pretty.
Four steps. No mystery.
Discovery call
A free 20-minute chat about your business, your goals, and what's not working right now.
Scope & quote
A clear breakdown of what I'll do, what it costs, and when it'll be done. Fixed price, no surprises.
Build
I design, write, and build. You review and refine. We keep going until you're genuinely happy.
Launch & support
Go live, celebrate, and keep things running smoothly. Ongoing care if you want it.
Ready to get found?
A better website is the best investment you'll make this year. Let's talk about yours.
Get a free quote →Or email baxoptimized@gmail.com · Australia-wide